The expansion of the organic food market has surprised even the most pessimistic of consumers, and the prospects seem to be even greater for the years to come. Thus, estimates indicate a potential doubling of the sales by 2011. Such statistics have in fact given a new direction to the growth of the organic food market as more and more food farmers choose to adapt to the new requirements in order to generate more revenue. Consumers, on the other hand, are determined to read ORGANIC on labels and thus stay away from the pesticides, the genetically modified organisms, the hormones and the antibiotics in conventional food.

The extension of the organic food market is therefore rooted in the increased consumer awareness that non-organic foods are dangerous. The more we learn about the additives and chemical substances in non-organic products, the higher the eagerness to buy something organic. In time, the exposure of the processed food risks will determine a whole new evolution direction of the organic food market. Most people choose to shop in large facilities because there is everything they need, therefore, the price offer for organic products will also have to be adjusted accordingly. Consequently, when you shop at Wal-Mart you expect to get organic foods at a rather good price.

The organic food market is presently serviced by a huge number of producers worldwide. Although favored by some producers, exports of organic products is more difficult due to the perishable nature of the foods. The emphasis and the responsibility at the same time falls on local producers, farmers or farming groups that address the needs of the local market sector. The organic food market is in a continuous expansion that goes hand in hand with an increase of productivity. This growth can only be achieved if more and more manufacturers accept the rules and join the system. Risks do come with the rapid development.

With the higher demand for organic foods, the sales of conventional products will drop. The problem here is that even the regular items on the organic food market can become subject to the production haste that will involve some form of automated processing or food treatment, thus, pushing the all organic principles a bit further, making them rather loose in fact. Therefore, we could be witnessing a softening of the standards that keep organic foods so desirable to the health-concerned consumers. Only through strict regulations and their solid implementation will the organic food market preserve its high quality standards.